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NAPA: Pricing Strategy and Methods for Marketplace Success #66505

This workshop exposes attendees to alternative approaches to setting the "SELLING PRICE" for products and services. Some of the topics covered include relationship between "COST" and "SELLING PRICE", multilevel distribution pricing, competitive nature pricing, price/value relationship, market price research (simple and complex), and market price sensitivity testing. This workshop will also explore basic cost/volume relationships and the impact on profit margin. Also covered is pricing strategies for service businesses where the value of the service is dependent upon the resume of the business owner providing the service.
Date & time: 
Thu, 09/18/2014 - 5:30pm - 8:30pm
Location: 
Napa-Sonoma SBDC, Napa Valley College, 2277 Napa-Vallejo Hwy, Bldg 3300
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